Post by account_disabled on Dec 30, 2023 4:42:47 GMT
Winning this year's Global Online Marketing Academic Challenge is a great industry event, not only for Poznań, but for the whole of Poland. A group of four students from the Adam Mickiewicz University and the Poznań University of Economics, under the supervision of Dr. Wojciech Czart, turned out to be the best in the world in creating and optimizing Google Ads campaigns. We invite you to interviews with the guardian, captain and member of the winning team. Interview with Dr. Wojciech Czart - group supervisor Wojciech Czart Lecturer at the Faculty of Physics of the University of Adama Mickiewicz in Poznań (UAM), creator of one of the first academic online marketing courses in the world. Member of The GOMC Global Academic Panel, a prestigious group of academic authorities bringing together specialists in the field of internet marketing. Congratulations on your team's victory in such a prestigious competition. What is GOMAC in short?
Wojciech Czart: Students participating in this competition WhatsApp Number List prepare and conduct a three-week online marketing campaign for a real company, competing on a real market, incurring real costs without the upper budget limit imposed by the competition regulations. Thanks to this, students have the opportunity to gain real experience while still within the university walls. Students can use any tools, applications, platforms, channels, and digital devices to conduct an integrated digital GOMAC campaign. As part of the first edition of GOMAC 2018 Globali, the winners prepared, among others: reports: Pre-Campaign, Post-Campaign and a Google Data Studio "live" report (PDF backup). This year, only students under the supervision of professors associated with the Global Online Marketing Academics (GOMA) community, which is the patron of GOMAC, could take part in the GOMAC competition. GOMA members include over a hundred professors of internet marketing and online technology from around the world.
Among others these are members of the Google OMC Global Academic Panel (GOMAC Organizing Committee) and professors from GOMC Academics. The 2018 GOMAC was attended by students from the best universities, whose teams in previous years took first positions in the world and the region, in the final Top 5 or semi-final Top 15 GOMC. But your team had more successes in the past, right? Wojciech Czart: In addition to last year's European victory in GOMC 2017 and this year's Global Victory in GOMAC 2018, 6 of my students' teams were in the final Top 5 of Europe GOMC, and 10 in the semi-finals (since 2011 Top 15 of Europe). How do you choose the team composition? Wojciech Czart: Students included in each team are selected according to a similar level of willingness to engage and specialization required to conduct an effective campaign. Participation in the competition is not obligatory and only those who have demonstrated appropriate professionalism in the initial phase of acquiring knowledge can take part in it.
Wojciech Czart: Students participating in this competition WhatsApp Number List prepare and conduct a three-week online marketing campaign for a real company, competing on a real market, incurring real costs without the upper budget limit imposed by the competition regulations. Thanks to this, students have the opportunity to gain real experience while still within the university walls. Students can use any tools, applications, platforms, channels, and digital devices to conduct an integrated digital GOMAC campaign. As part of the first edition of GOMAC 2018 Globali, the winners prepared, among others: reports: Pre-Campaign, Post-Campaign and a Google Data Studio "live" report (PDF backup). This year, only students under the supervision of professors associated with the Global Online Marketing Academics (GOMA) community, which is the patron of GOMAC, could take part in the GOMAC competition. GOMA members include over a hundred professors of internet marketing and online technology from around the world.
Among others these are members of the Google OMC Global Academic Panel (GOMAC Organizing Committee) and professors from GOMC Academics. The 2018 GOMAC was attended by students from the best universities, whose teams in previous years took first positions in the world and the region, in the final Top 5 or semi-final Top 15 GOMC. But your team had more successes in the past, right? Wojciech Czart: In addition to last year's European victory in GOMC 2017 and this year's Global Victory in GOMAC 2018, 6 of my students' teams were in the final Top 5 of Europe GOMC, and 10 in the semi-finals (since 2011 Top 15 of Europe). How do you choose the team composition? Wojciech Czart: Students included in each team are selected according to a similar level of willingness to engage and specialization required to conduct an effective campaign. Participation in the competition is not obligatory and only those who have demonstrated appropriate professionalism in the initial phase of acquiring knowledge can take part in it.